By TTNews Reporter Shao Yu-Min
Taichung City, Taiwan –
Fengchia Night Market in Taichung can be described as a “gourmet battlefield”. The atmosphere is always crowded with large flows of people. Since there are still many potential business opportunities, many vendors want to come here for a shot.
In such a competitive environment, in order to attract more customers, some eye-catching strategies indeed are necessary. In addition to enhance the product quality itself, advertising and signboards are also indispensable. Sharp-eyed customers surely will not miss the hawkers a wide variety of promotional methods such as “mobile signboard”, “loudhailer” and “cartoon character costume”.
“Mobile signboard” usually will appear in the intersections or corners. You will see a person holding a large T-shaped signboard. The name and the direction of the store will be written on the signboard to guide you fining the shop. Sometimes, you can see a number of mobile signboard guys standing side by side on the roadside at the same time. Most of them are students or part-time workers.
Speaking of “loudhailer”, not only you have to speak in a significantly joyful tone, the content also needs to be creative enough to draw people’s attention. When they see different types of customers, they must choose their words wisely and make a quick response.
Sometimes, you will see people wearing cute cartoon figure costumes and walking on the street. They will shake hands with people, take pictures with them and make children laugh. Plus, some of the staffs of sporting goods stores will sit on the ladder shouting a series of promotions. They will keep repeating that on and on, just like a radio broadcast!
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Fengchia Night Market: 逢甲夜市
拼人氣 搶生意 逢甲夜市老闆各出奇招