TTNews
TTNews
Taiwan Night Markets
Taiwan Night Markets
The Wonder of Hawkers Shouting in Fengchia Night Market
2009-07-31 15:29:00
2009-07-31 15:31:00
4028
Leanne Chien
台中市
Leanne Chien
台中市
By TTNews Reporter Shao Yu-Min
TTNews
Taichung City, Taiwan –


Fengchia Night Market in Taichung can be described as a “gourmet battlefield”. The atmosphere is always crowded with large flows of people. Since there are still many potential business opportunities, many vendors want to come here for a shot.

In such a competitive environment, in order to attract more customers, some eye-catching strategies indeed are necessary. In addition to enhance the product quality itself, advertising and signboards are also indispensable. Sharp-eyed customers surely will not miss the hawkers a wide variety of promotional methods such as “mobile signboard”, “loudhailer” and “cartoon character costume”.

“Mobile signboard” usually will appear in the intersections or corners. You will see a person holding a large T-shaped signboard. The name and the direction of the store will be written on the signboard to guide you fining the shop. Sometimes, you can see a number of mobile signboard guys standing side by side on the roadside at the same time. Most of them are students or part-time workers.

Speaking of “loudhailer”, not only you have to speak in a significantly joyful tone, the content also needs to be creative enough to draw people’s attention. When they see different types of customers, they must choose their words wisely and make a quick response.

Sometimes, you will see people wearing cute cartoon figure costumes and walking on the street. They will shake hands with people, take pictures with them and make children laugh. Plus, some of the staffs of sporting goods stores will sit on the ladder shouting a series of promotions. They will keep repeating that on and on, just like a radio broadcast!


TTNews website: http://en.travel-web.com.tw/


English and Chinese
Fengchia Night Market: 逢甲夜市




拼人氣 搶生意 逢甲夜市老闆各出奇招

邵鈺敏/台中市

  台中逢甲夜市可說是店家的「一級戰區」,這裡有廣大的人潮流量,蘊藏著無限商機,因此許多老闆們都想進來這裡一展身手。

  在這麼競爭的環境裡,要能吸引顧客上門是需要方法的,除了本身產品的品質要好、要有獨特性外,招牌宣傳也是不可或缺。眼尖的您,一定會發現夜市老闆用了「行動招牌」、「大聲公」、「卡通人物」等各式各樣的宣傳方法,吸引您走過去吧!

  「行動招牌」通常出現在路口、轉角處,有一個人舉著大型的T字招牌,招牌上寫著店名與箭頭指示方向,指引您找到這家店;有時候還可以看見好幾個「行動招牌人」同時併排站在路中央,他們大多是工讀生,站著、望著往來的人群,交頭接耳的聊聊天,共度工作時光。

  說到「大聲公」,不僅音調起伏要明顯,內容也需要創意。便當街上有一家邱記10元碳烤,老闆會視不同的客人說不同的話,如果看到情侶,他會說「大手牽小手,一起往邱記走」,看到學生則說「同學,這邊,等你們很久了」,反應迅速,也因此吸引了許多客人上門。

  夜市老闆的招數可不只這樣喔!他們也會穿著可愛的卡通人偶裝,上街和民眾握手、拍照、逗逗小朋友;也有一些運動用品的工作人員會坐在鋁梯上,喊著一連串的優惠方案,像是愛迪達球鞋9折、耐吉慢跑鞋8折、運動T恤買三送一、品牌運動襪三雙7折…等等,體力、記憶力都很驚人,就像是收音機不斷地重複播放。

  要在逢甲夜市佔有一席之地,可真的不簡單,老闆們比實力、比耐力、比財力、比創意,同時也為逢甲夜市注入源源不絕的活力。(攝影/邵鈺敏)

逢甲夜市:http://taichung.travel-web.com.tw/
大台中旅遊網:http://taichung.travel-web.com.tw/

逢甲夜市.這夏好玩了
2009-07-31 15:29:00
2009-07-31 15:31:00
4028
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